{HERMèS' SUCCESS HAS BEEN DRIVEN BY SCARCITY

While the majority of deluxe brands drive direct exposure via social networks advertising, celeb collaborations and style shows, Hermès which began as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its primary items haven't transformed much in years; it does not have TikTok, and doesn't provide celebs free ba